Place brand · Social + campaigns
Britannia Village
Turning a growing village into a story people want to follow through events, community, creators, local businesses, and year-round content.
See Britannia’s resultsSELECTED WORK
Good work.
Out in the world.
Independent retail, a growing village, pet health technology and accounting. Different businesses, different briefs. Here’s a look at the work.
Independent retail · Brand storytelling
Copper & Fern
Campaigns and content with enough personality to make products, makers, and a very good little shop feel impossible to confuse with anyone else.
See Copper & Fern’s storyPet health technology · Strategy + delivery
VetTeQ
Product messaging, launch planning and hands-on marketing support, with an invitation for pet people to help shape what comes next.
Explore the VetTeQ workProfessional services · Paid social
Aspect Accounting
A campaign built around cash flow, profitability and planning for the slow season. Testing paid social beyond referrals and word of mouth.
See the Aspect campaignCOPPER & FERN / A POST THAT TRAVELLED
ALL ORGANIC · ZERO AD SPENDTHE WORK / Content concept, copy and creative for Copper & Fern’s social presence.
314K+
views on one post
Turns out, people are
emotionally invested.
A playful take on supporting local: you get to know the owner, the makers and the story, and suddenly it’s personal. Created for Copper & Fern, the post gave people a feeling they wanted to pass along.
Source: post insights, recorded at time of capture. Organic distribution, with no paid boost.
BRITANNIA VILLAGE / SOCIAL + PAID CAMPAIGNS
Give people a reason
to stop by.
Local businesses, market days, good food and the people behind it all. Ongoing social content and paid campaigns bring Britannia Village’s everyday stories and events to more people.
THE WORK / Social direction, content, event promotion and paid campaigns.
A 30-day snapshot · September 2–October 1, 2026
Account activity
- Total content views
- 152,706
- Net follower growth
- +162
- Views from non-followers
- 84.3%
Account-wide figures. These include paid distribution.
Paid campaign activity
- Link clicks
- 3,949
- Ad reach
- 48,205
- Ad views
- 76,212
Paid results for the same period, shown separately from account totals.
See the Britannia insights
Source: supplied Instagram insights. Account and paid figures overlap and are not added together. Link clicks are platform-reported clicks, not confirmed visits or sales.
VETTEQ / STRATEGY + MARKETING DELIVERY
Building a brand
people could take part in.
A pet-care app has plenty of features to explain. The bigger task is showing where it fits into everyday life.
CARE HAPPENS BETWEEN APPOINTMENTS
From product features
to everyday relevance.
Working alongside VetTeQ’s founder and team, Lone Goat supported launch planning, product messaging, email marketing and clinic outreach. The work connected practical tools with a clear story: helping pet owners stay organised, notice changes and arrive better prepared for veterinary appointments.
The Pet Parent Collective creative brings the community side of that story into focus. It invites pet parents and creators to share honest feedback and real-life experiences, with a clear explanation of what they could contribute and what they would receive.
Behind the creative, newsletter delivery, HubSpot contact organisation, clinic outreach materials and paid-search planning brought strategy and hands-on support into the same process.
Selected scope
- Positioning + messaging
- Launch planning
- Email + CRM
- Clinic outreach
- Content coordination
- Acquisition planning
ASPECT ACCOUNTING / PAID SOCIAL PILOT
Good questions
get people thinking.
What will your bank balance be in 60 days? Is the business growing, or just getting busier? Accounting becomes a different conversation when it starts with something people need to know.
BEYOND WORD OF MOUTH
A practical test.
A clearer next move.
Aspect wanted to explore paid social as a way to reach business owners beyond its existing referral network. Lone Goat developed and managed a local Meta pilot for the Sea to Sky business community.
The creative focused on profitability, cash position and planning for the slow season. Campaign strategy, copy and creative, audience testing, ongoing management and reporting kept the work connected from the first question to the final review.
The pilot generated measurable website traffic and gave Aspect a starting point for future campaigns: messaging to build on, traffic-cost benchmarks and a clearer picture of what to measure next.
Selected scope
- Paid-social strategy
- Copy + creative
- Audience testing
- Campaign management
- Performance reporting
Completed pilot · June–August 2026
- Measured landing-page views
- 5,628
- Best recorded cost per landing-page view
- $0.31
- Total media spend
- $2,102.93
Source: final campaign report, June–August 2026. Meta-reported traffic results. $0.31 is the best recorded cost, not the campaign-wide average. Later link-click results are excluded from the landing-page-view total. Enquiries and new clients were not verified.
SAY HELLO
What’s the next thing
you want to make happen?
Tell us what you’re building, what feels stuck, or what needs to happen next. You don’t need to know which service fits. We’ll work that out together.
Start a conversation