Find the through-line
Strategy + positioning
For businesses with plenty of ideas but no clear direction. Positioning, messaging, audits, channel strategy, campaign planning, and practical roadmaps.
Pemberton, BC · Working everywhere
Marketing with
a point of view.
Lone Goat is an independent marketing studio for good businesses with a lot going on. Strategy, storytelling, campaigns, and hands-on help from someone who gets unusually invested in the work.
Tell me what you’re working on
01 / THE REAL PROBLEM
Maybe you don’t need more marketing.
Maybe you need it to make sense.
You have good ideas. A good business, too. But social says one thing, email is doing another, the campaign needs to launch yesterday, and nobody has had time to step back and find the through-line.
That’s where I come in. I help you decide what matters, shape the story, and turn it into useful work that can actually leave the Google Doc.
02 / WAYS TO WORK TOGETHER
What kind of help
do you need?
Make it real
Campaigns + content + launches
For teams that know where they’re going but need the idea shaped and out in the world. Copy, creative direction, social, email, paid media, partnerships, and launch coordination.
Keep it moving
Ongoing marketing partnership
Senior marketing thinking without a full-time hire. Planning, creative direction, team coordination, reporting, and hands-on help wherever the work gets stuck.
THE HANDS-OFF OPTION
ON-LOCATION + ONGOING
Show up.
Get the shots.
Set up the system.
For small businesses that need someone to come in, understand the place properly, create the content, and keep the marketing moving.
I come to you for an on-location working and photography day. We capture the people, products, place, and details that make the business yours. Then I turn that library into a clear digital plan and ongoing monthly marketing, so you can get back to doing the thing you actually started the business to do.
- On-location photography and content day
- Edited, ready-to-use image library
- Messaging and channel setup
- Monthly content, campaigns, and upkeep
03 / THE WORKING STYLE
Small studio.
Senior thinking.
Very little theatre.
You work directly with me. I ask a lot of questions, learn the business properly, and stay close enough to notice when something isn’t quite right.
Sometimes the answer is a strategy. Sometimes it’s a better sentence, a sharper campaign, or someone finally taking ownership of the messy middle.
04 / SELECTED WORK
Different businesses.
Same good questions.
From independent retail to place-making and community destinations, the job is always to find what matters and make it easier to see.
Place brand · Social + campaigns
Britannia Village
Turning a growing village into a story people want to follow through events, community, creators, local businesses, and year-round content.
Independent retail · Brand storytelling
Copper & Fern
Campaigns and content with enough personality to make products, makers, and a very good little shop feel impossible to confuse with anyone else.
05 / ABOUT HANNAH
I notice things.
The sentence that doesn’t sound quite like you. The campaign with no real reason to exist. The very good idea buried under six other ideas. The gap between what your business is and what your marketing makes it look like.
I’m Hannah, a strategist, writer, creative thinker, and the person behind Lone Goat. I’ve worked in digital marketing since 2012, from fast-growing tech and national brands to local shops, community destinations, professional services, and early-stage companies.
I’m good at seeing the whole picture and the tiny thing throwing it off. I care about the numbers, but I also care whether the work sounds like you, feels good to put into the world, and gives people a reason to pay attention.
I work from Pemberton, often from my couch, sometimes from my car, and occasionally somewhere with a much better view.
06 / SAY HELLO
Got a good thing that needs
a clearer story?
Tell me what you’re building, what feels stuck, or what needs to happen next. You don’t need to know which service you need. That part is my job.
Start a conversation